Web UI/UX Design

When most people think about design, their minds automatically go to the artistic elements of design — things like shape, color, and balance. But the beauty of great design goes much deeper than simple appearance. Good design increases the amount of trust a visitor has in your website and therefore in your business. Bad design sends them bouncing away in search of something more reliable. In fact, the design of your website impacts every single moment a user spends on a page. It can be the difference between a great user experience and a lousy one. Ultimately, it can drive or lose conversions.

UI and UX in web design refers to the User Interface and User Experience of a website. With there being a vast number of websites available for anyone to land on when a potential customer comes to our clients website we put extensive thought into where information, graphics and images are placed in order to create the best user experience and an easy interface to navigate thought. 
Have you every been to a website and have too much trouble trying to find the simplest of information? Our goal is to eliminate that issue.

The Key Elements of User Interface & User Experience

We design your website from the ground-up using wireframes that reflect user personas and create a friendly user experience for your customers. With intuitive navigation and relevant content, your website will provide a smooth and seamless buyer journey for your target audience.

Defining Your Business User

A great website user experience starts with knowing who your visitors are on a more personal level. Instead of only imagining customers as potential conversions, creating a fictitious user who is representative of your target audience with their own name, background, skills, age, education level, and what platform they use to get to your website can provide huge dividends for a business. The purpose of user persona research is figuring out what your visitors’ objectives are when coming to your website. 

Listing out a step-by-step process on how a user persona would navigate your website and find the information they’re looking for will provide insights into designing a user friendly website. A user persona that reflects your target audience will give you an understanding of everything you need to know about your visitors, from how to map your wireframes to where to place content for the people it is meant to serve.

Designing a Wireframe for Your Business

Without putting in the time and effort to construct a wireframe, designing a professional website for your business can be a difficult process. Similar to the layout of a brick-and-mortar retailer as you walk through the front entrance, a proper wireframe that diagrams page flow is crucial to how your website displays the products or services that it offers. You need to prioritize your products or services for easy accessibility while other less important pages can be deeper in the site’s navigation. A carefully thought out wireframe is not only for the pages on a website, but also for determining the placement of individual elements on a page.

Streamlining the Navigation Experience for Your Visitors 

A natural, intuitive navigation on your website is comparable to a simple, but informative sales pitch that explains who you are, what you have to offer, and how to purchase the products or services you are selling. With an organized website that has consistent navigation, visitors will become comfortable and familiar with exploring your online business, which is the first step towards gaining their trust, bringing them back to the site, and getting them to convert. 

No matter how many products or services you have to offer, remembering that “less is more” in your navigation structure is paramount to keeping users engaged with your business. If your website is overwhelming, or offers too many choices to your visitors, they will exit your website and find a competitors’ site that is easier to browse. Likewise, your navigation shouldn’t be so cluttered that a potential customer can’t find the conversion pages and exits your site before completing the purchase process.

Structuring Your Content Appropriately

Having great content that engages users is only the first step in getting them to achieve actionable results. The placement of content on your pages and website will determine whether visitors actually see it, and if they are likely to interact with it. Putting your most important content above the fold and on the left side of your page is an innate viewer usability factor that immediately grabs the attention of your visitors, ensuring they don’t lose interest in your website because they couldn’t find your content. 

At the same time, having too much content on a page can overload users, making them uneasy about the legitimacy of your website and making them leave. By sensibly aligning your content with the rest of the elements on your webpages, you can provide valuable information that can sway potential customers toward a conversion.